美库尔（Merkle）：2025年汽车行业体验设计趋势报告（英文版）（97页）.pdf

1、Automotive IndustryExperienceDesign Trends 2025UnderstandExperienceDesignTrends&its ImpactWhat is EDT?ExperienceDesignTrends(EDT)is our that through and Annual Trends Report decodes shifting consumer expectations industry analysis expert-led forecasting.How does it help?ByunderstandingEDT,toconsumer

2、sandTheseinsights dont justhighlight trends;theyprovideand brandscanforeseewhatmattersmost,adaptstrategies,designfuture-readyexperiences.aroadmapforinnovationcompetitive differentiation.Merkle,A dentsu Company I Automotive Experience Design Trends 2025Thinkingabout theFuturefor YouThe drive behindou

3、r reportAsconsumerexpectationscontinuetoevolve,businessesfacethechallengeofadaptingwhilestayingcompetitive.Weconductedthisstudytoprovide,helpingleadersclarityamidstchangeunderstandwheretheindustryisheadedandhowbusinessescanleadthewayMerkle,A dentsu Company I Automotive Experience Design Trends 2025T

4、heEDT Recipe01LayingFoundationExpert ledForecastingCraftingBlueprintCollectSynthesizeClusterCraftIdeateForecastRefine0203ValidateStrategizeBreaking down the process behind identifying trendsMerkle,A dentsu Company I Automotive Experience Design Trends 2025TheRoad so farThe Auto Industry u ntil 2024F

5、rom Map Readers toAutonomous Drives:The Evolution of MobilityThere was a time when navigating meant and.Today,vehiclesThe shift fromhas been shaped by evolving consumer expectations.Mobility was just about getting from A to B,until 2024 it became aboutunfolding mapsmemorizing routesanticipate,adapt,

6、and even drive themselves.mechanical innovation to an experience-driven ecosystemseamlessness,safety,and intelligence.Merkle,A dentsu Company I Automotive Experience Design Trends 2025Global ProductionNavigating theCurrent StateThe global market sizewas valued at approxin 2023$3.56 trillion In 2025,