1、uncommon senseTMIn collaboration betweenCreating Value through CircularityAre Businesses Leaving Money on the Table?02|OC&C WRAP Are Businesses Leaving Money on the Table?CIRCULAR LIVING IS A TERM COINED BY WRAP TO DESCRIBE THE PEOPLE-CENTRED CHANGE FROM OUR CURRENT,LINEAR,TAKE-MAKE-DISPOSE MODEL TO
2、 A CIRCULAR DESIGNMAKEREUSE APPROACH.IT IS CIRCULARITY SEEN THROUGH THE LENS OF PEOPLES EVERYDAY LIVES,AND A TRANSFORMED SYSTEM OF GOODS AND SERVICES AROUND THEM.Value Opportunityof Circular Living OC&C WRAP Are Businesses Leaving Money on the Table?|03THE GLOBAL SHIFT TOWARDS CIRCULARITY IS MUCH MO
3、RE THAN AN ENVIRONMENTAL IMPERATIVE:ITS A STRATEGIC BUSINESS OPPORTUNITY.This report highlights the benefi ts to businesses of circularity and that today,the opportunity it offers is only at a fraction of its full potential.There is a strong business case for adopting circular principles.Companies c
4、an benefi t from multiple levers:Revenue growth from new propositions,unlocking additional customer segments and driving customer lifetime value among current users Cost savings from increased effi ciencies and waste reduction across supply chains Competitive advantage,by being on the forefront of b
5、usiness system change Increased supply chain resilience through value retention of raw materials Support towards sustainability targets including compliance requirementsSuccessful circularity initiatives in practice typically require a combination of the following factors to succeed:1.Clear proposit
6、ion to consumers(fi nancial benefi ts and convenience are key drivers of consumer adoption of circular products/services)2.Suffi cient scale to support attractive unit economics and commercial viability3.Compelling business case to secure internal buy-in across your company4.Application of data and