1、Playing to Win:HollywoodsGaming IP and Franchise Strategy Guide 2025Leveraging intellectual property effectively is a top priority for studios looking to build durable franchises for both film and television.Which is why its important to shine the spotlight in this report on the success Hollywood ha
2、s been having in recent years in the video game space.Just look at the entertainment landscape right now,as A Minecraft Movie stunned the industry by becoming a global blockbuster and The Last of Us returned to streaming every bit the watercooler-worthy TV series it was in its first season.Keep in m
3、ind it wasnt always this way;Hollywood history is littered with failed attempts to convert the fan engagement earned in the videogame sector to the big screen in particular.Thats why a report like this one illuminating how videogame IP has become valuable narrative entertainment is crucial to unders
4、tanding the best practices behind successful franchise management.Andrew WallensteinChief Media Analyst,LuminateLUMINATE Playing to Win:Hollywoods Gaming IP and Franchise Strategy Guide /2025Playing to Win:Hollywoods Gaming IP and Franchise Strategy Guide/2025INTRODUCTIONLuminate is the entertainmen
5、t industrys most trusted data partner,unleashing access to the most essential,objective,and trustworthy information across music,film and television,with data compiled from hundreds of verified sources.Today,the company maintains its more than 30-year legacy of accurate storytelling by powering the
6、iconic Billboard music charts,while also acting as the premiere database for the television and film industries,which includes fueling Varietys Streaming Originals Charts.Working closely with record labels,artists,studios,production companies,networks,tech companies,and more,Luminate offers the most