Data Appeal：2025年目的地管理最佳实践报告：平衡之年（英文版）（43页）.pdf

1、Best Practices forDestination Managementin 2025 The year of balanceData-driven destinationmanagement 020301DMOs and environmentalsustainability:Making it work The overtourism challenge:Balancing tourism growth andcitizen well-being04Responsible tourism:Raisingawareness among residentsand visitors05B

2、uilding a shared tourismecosystem by engagingstakeholders in collaborativeprojects 06Event tourism as a strategic assetAnd its a delicate balance to strike.On one hand,theres the need to attract a steady flow of visitors year-round todrive economic growth and prosperity.On the other,theres the desir

3、e tosafeguard quality of life,preserve local traditions and craftsmanship,andmaintain the culture and rhythms that define the destinations identity.The year of balance Managing a tourist destination has always been tough,but right now it feelsmore complicated than ever before.In the past,a destinati

4、on managers main goal was to boost their locationsreputation and maintain its competitiveness.Today,however,the needs of adestination are much more nuanced and complex.4Theres also a growing demand for human connectionthe foundation ofhospitality and visitor experiences.Yet,at the same time,the rise

5、 of generativeAI is transforming the way destinations engage with travellers.In fact,PwCpredicts the global AI market in tourism and hospitality will reach?3.5 billionby 2032,growing at an annual rate of 18.94%.Striking the right balance between tradition and innovationjust as betweentourism growth

6、and environmental and cultural sustainabilityis the greatestchallenge destination managers and all tourism stakeholders will face in thecoming years.What solutions does the current landscape offer to maintain thisbalance?In this first eBook on best practices for destination management,well focus onk