1、VitaFoods 2025 The Pulse ofthe IndustryExploring B2B Marketing in NutraceuticalINTRODUCTIONWellbeing goes mainstream:inside the new era of nutraceuticalsVitaFoods Europe 2025 marked a turning point:what was once a niche event dominated by supplement and pharmaceutical players has now expanded into a

2、 vibrant showcase of mainstream health innovation.More food and beverage brands than ever joined the conversation,signalling a powerful industry shiftnutraceuticals are no longer just for specialists,theyre becoming an everyday part of how people eat,live,and care for themselves.Driven by consumers

3、growing desire for healthier,more holistic lifestylesaccelerated by the pandemicthe event reflected how wellbeing is evolving from a personal goal into a cultural norm.Physical and emotional health,once separated,are now being addressed in parallel through science-backed products that are also enjoy

4、able,convenient,and part of daily life.This years show in Barcelona captured that evolution.From taste-driven formats and lifestyle-centric branding to human-centric booth design,innovation today is defined by what can be validated through science,a baseline requirement,and how it fits into real lif

5、e.In this report,we translate what we observed,tasted,and discussed into key industry insights and strategic takeawaysdesigned to help brands lead with relevance in a health-conscious world.2Here we used to have like four or five years ago mostly dietary supplement companies or pharma with a healthc

6、are business.Now we see a lot of food companies.3 Global Brand ManagerNorvell Jefferson is a global creative marketing agency specializing in building brands,crafting campaigns,and designing experiences that inspire action.As specialist in Food we believe companies across the food value chain have t