1、How we define the American Dream and for whom PAGE 3Ladders to the promise of the Dream PAGES 20,24 and 27How the changing population shapes the Dream PAGES 30 and 34How companies and brands will market the Dream PAGES 37 and 40+Authors Richard Reeves and Yoni Appelbaum,and experts from the U.S.Cham

2、ber of Commerce,Jim Beam,Majority and more explore shifts in the American Dream,from expectations to entrepreneurshipPowered by IpsosWHAT THE FUTURE I American Dream2 ContentsContentsPerspectives and researchThought-provoking insights from industry leaders and Ipsos experts37 How a 230-year-old icon

3、ic brand navigates shifting American valuesSuntory Global Spirits John Alvarado shares how Jim Beams American heritage is inspiring its future.20 How Americas stuck at home trend is shaping the American DreamThe Atlantics Yoni Appelbaum explains why Americans are staying put and what that means for

4、social and economic mobility.40 How the American Dream is shifting for entrepreneursThe U.S.Chamber of Commerces Tom Sullivan urges policy shifts to help entrepreneurs keep their American Dreams alive amid change.Introduction3 The American Dream at a glance4 The American Dream is alive.But is it wel

5、l?17 America at a glanceShifts18 How will our version of the American Dream evolve over time?Tensions43 Todays tensions,tomorrowFuture destinations46 Questions for the future27 Why higher education remains a key driver of the American DreamAmerican Enterprise Institutes Michael Strain explains why h

6、es optimistic about opportunity and prosperity in the U.S.24 Why money is still core to the American DreamFinancial Health Networks Jennifer Tescher shares how fintech can support peoples dreams.34 Why helping boys and men doesnt mean neglecting womens issuesAuthor and researcher Richard Reeves shar