Spate&BEAUTYSTREAMS：2025韩国美容新浪潮：护肤和彩妆领域创新趋势研究报告（英文版）（44页）.pdf

1、NEW WAVE OF K-BEAUTY:SOUTH KOREAS TRENDING INNOVATIONS IN SKINCARE&COLOR COSMETICSXWHO ARE WE?2YARDEN HORWITZCo-Founder&PresidentSpateELEONORA MAZZILLITrend Localization&Business Development Director for North America,BEAUTYSTREAMSQUESTIONS WELL ANSWERWhich K Beauty trends are here to stay,and which

2、 should you keep an eye on?How does search behavior help decode consumer behavior in South Korea?How can brands use Naver insights to inform NPD and positioning in S.Korea?What opportunities does consumer behavior in South Korea present for other markets?12343XMETHODOLOGYSpate is an innovative data

3、platform that allows users to discover and detect trends across Google search(Naver for South Korea)and TikTok.The Spate dashboard analyzes over 20 billion search signals and over 60 million TikTok videos across the globe to answer three crucial questions for the consumer goods industry.Whats the ne

4、xt big trend?Whos owning the space?How to position the trend?20 billion search signals&60 million posts on TikTokUnsupervised machine learning to identify clustersTrends classification for insights and implications4XSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASE

5、Social Media is about consumers aspirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Google Search(or Naver),a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortabl

6、e asking their mother or best friend.According to a correlative study,search is a strong indicator of future sales.5SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS5XFROM BIG IDEAS TO TANGIBLE STRATEGIESBEAUTYSTREAMS METHODOLOGYBEAUTYSTREAMSTrend Funnel MethodologyStay innovative with the BEAUTY