1、David Richardson,TIAA InstituteHow colleges and universities can adapt to create value in the 21st centuryMacro-trends impacting the evolution of higher educationMACRO-TRENDS IMPACTING THE EVOLUTION OF HIGHER EDUCATION 2MACRO-TRENDS IMPACTING THE EVOLUTION OF HIGHER EDUCATIONContentsIntroduction 3Pa
2、rt 1:Facing the headwinds 4A dramatic drop in college enrollment 5More classroom seats than students 8Families feel the pain of rising prices 8A drop in government funding for higher education 11Elusive productivity gains 12An uncertain role for technology 13Part 2:Reaffirming the value of higher ed
3、ucation 14Expanded job opportunities 15Higher lifelong earnings 16Benefits to the community 18Better health,happiness and more 18Part 3:Closing the perception gap on the cost of college 19Most pay less than sticker price 20Student debt is not one-dimensional 21Part 4:The road forward 24Support stude
4、nts through graduation 25Demystify college costs 25Embrace online education 25Adapt to a changing labor market 25Provide lifelong learning 26Any opinions expressed herein are those of the author,and do not necessarily represent the views of TIAA,the TIAA Institute or any other organization with whic
5、h the author is affiliated MACRO-TRENDS IMPACTING THE EVOLUTION OF HIGHER EDUCATION 3IntroductionFor generations of Americans,higher education has stood as a beacon of personal achievement and a clear path to a better life The role of colleges and universities in delivering on that promise has long
6、been regarded as self-evident In 1973,Derek C Bok,barely two years into his tenure as president of Harvard University,declared with confidence that the fundamental purpose of a college education“scarcely requires justification”1A half-century later,evidence suggests the value of a college degree,and