1、Q1 2025 Retail Media Benchmark Report3 IntroductionMethodologyLetter from Melissa Burdick5 Commerce in ContextRetailer ReleasesQ1 2025 SnapshotQ1 2025 Takeaways9 Amazon Ads US InsightsAmazon US DSP Trends16 Amazon Ads EU Insights21 Walmart Connect Insights26 Instacart Ads Insights30 Category Insight

2、sPet SuppliesBeauty&Personal CareElectronics38 Looking AheadEventsWhats NewConclusion42 About UsTable of Contents2025 Q1 BENCHMARK REPORT3About the Report Explore Pacvue and Helium 10s Q1 2025 Retail Media Benchmark Report,containing quarterly and yearly advertising trends for Amazon,Walmart,and

3、 Instacart.This report contains insights into the current state of retail media advertising in the United States and the EU,helping you to benchmark your own performance and understand key industry trends.This report offers a comprehensive view of advertising data on a large scale.It contains inform

4、ation from thousands of advertisers across various brand sizes and product categories,making it one of the most comprehensive reports of its kind in the industry.How We Measure This report provides an expansive overview of advertising data from the last three years.Drawing on insights gathered from

5、thousands of advertisers utilizing Pacvues platformrepresenting diverse brand sizes and product categories such as Pet Supplies,Beauty&Personal Care,and Electronicsit stands as one of the most thorough reports available in the industry.Methodology2025 Q1 BENCHMARK REPORTIntroductionAmazon Ads US

6、 InsightsWalmart Connect InsightsAmazon Ads EU InsightsInstacart Ads InsightsCategory InsightsCommerce in ContextLooking AheadAbout Us4A letter fromMelissa BurdickPacvue President&Co-FounderLooking Ahead to 2025 Dear Readers,Q1 2025 brought major changes to the retail and eCommerce space.New tar