凯捷：2025放眼比赛之外：人工智能赋能体育参与新时代研究报告（英文版）（65页）.pdf

1、Research brief-Capgemini Research Institute 2025 Beyond the game:The new era of AI-powered sports engagementBeyond the game|Research brief-Capgemini Research Institute 20252Table of contents*Most Valuable Player04Is data the new MVP*of sports consumption?*Most Valuable Player01Executive summary02Fan

2、s are coming back to the stadium03AI/Gen AI is giving the remote fan experience a makeover04Is data the new MVP*of sports consumption?05How much tech is too much tech?06What does the rise of tech mean for the professional sports community?07Capgemini is helping enhance fan experience08Research Metho

3、dologyBeyond the game|Research brief-Capgemini Research Institute 20253This report is intended for executives working in designing experiences around sports across countries.The report focuses on how the fan experience is transforming thanks to the greater adoption of emerging technology and increas

4、ing impact of AI/Gen AI on the sport.The report draws out the differing ways in which the sports fan experience is changing in-stadium and outside the stadium.The report will be of interest to Chief Experience Officers,Chief Data Officers,sports team managers,stadium operators,and Chief Technology a

5、nd AI Officers who are tasked with enhancing the fan experience across channels.Who is this report for?Executive SummaryFans are coming back to the stadiumAI/Gen AI is giving the remote fan experience a makeoverIs data the new MVP of sports consumption?How much tech is too much tech?What does the ri

6、se of tech mean for the professional sports community?Capgemini is helping enhance fan experienceBeyond the game|Research brief-Capgemini Research Institute 20254Executive summary01Executive SummaryFans are coming back to the stadiumAI/Gen AI is giving the remote fan experience a makeoverIs data the