1、1THE INFLUENCER EFFECTPOWERING ENGAGEMENTUK edition/2025Report contentThe Metrics that Matter123Social Influencers LandscapeKeytoSuccessfulPartnershipsBest Practices45AI Influencers ImpactMethodology note:This report defines influencers as all real or virtual individuals or groups who publish conten

2、t through business social media accounts and generate audience actions.This includes content creators from various sectors,as well as public figures and well-known celebrities.3SOCIAL INFLUENCERS LANDSCAPEInfluencer content is a key driver of engagement on social media.When brands and media collabor

3、ate with content creators:Reach expands.Complementary audiences come together.Unique content opportunities are unlocked.Storytelling becomes richer and more attention-grabbing.Influencers in Todays Social Media IndustryIn April 2025,these content creators social media accounts drove 1.Social Influen

4、cers Landscape36%of all global user total actions across influencer,media and brand profiles.Source:Comscore Social,Power Rankings,“Influencers-All”and industries(country/region-All:AD,AE,AF,AG,AL,AM,AO,AS,AT,AU,AW,AZ,BA,BB,BD,BE,BG,BH,BJ,BM,BN,BS,BT,BW,BY,BZ,CA,CG,CH,CI,CN,CV,CY,CZ,DE,DJ,DK,DM,DZ,E

5、E,EG,ES,ET,FI,FJ,FR,GA,GD,GE,GH,GM,GR,GU,GY,HK,HR,HU,ID,IE,IL,IN,IG,IR,IS,IT,JM,JO,KE,KG,KH,KN,KR,KW,KY,KZ,Latin America,LB,LC,LI,LK,LR,LS,LT,LU,LV,MA,MC,MD,ME,MF,MG,MK,ML,MM,MT,MU,MV,MY,MZ,NA,NG,NL,NO,NP,NZ,OM,PG,PH,PK,PL,PT,QA,RE,RO,RS,RU,RW,SA,SD,SE,SG,SI,SK,SM,SN,SO,SR,SY,TH,TL,TN,TR,TT,TW,TZ,UA

6、,UG,UK,US,UZ,VC,VN,VU,WS,XK,YE,ZA,ZM,ZW),Platforms:Facebook,X,Instagram and TikTok,April 2025.Note:“Actions”refers to interactions including reactions,comments,shares,reposts,likes and hearts.The Value of InfluencersAt a time when content consumers attention is saturated in a fragmented media landsc