Placer.ai：2025美国区域性精准促销策略的制定与实施研究报告（英文版）（16页）.pdf

1、 Table of Contents Table of Contents 2 Key Takeaways 3 Zooming in on Local Trends 4 The Holiday Season:A Regional Story 4 Plenty of Local Variety 5 Differing Demographic Shifts Across Regions 6 Back-to-School Bonanzas 8 A Southern Head Start 8 A New England Collegian Affair 11 Mothers Day and Father

2、s Day:Differing Dining Peaks 11 Atlantic Specials 12 Going the Extra Mile for Mom 12 Self-Styled Celebrations:Driving Traffic with DIY Milestones 13 Adopting a Regional Lens 15 2025 Placer Labs,Inc.|More insights at placer.ai|2 Key Takeaways 1.The Midwest is the only region where Black Friday retail

3、 visits outpace Super Saturday.But several major Midwestern markets,including Chicago and Detroit,actually see higher shopper turnout on Super Saturday.2.Holiday season demographic shifts also vary across regions.Nationwide,electronics stores see a slight uptick in median household income(HHI)in Dec

4、ember yet in certain markets,electronics retailers such as Best Buy see a drop in captured market median HHI during this period.3.Back-to-school shopping starts earliest for clothing and office supplies retailers in the South Central region,likely tied to earlier school schedules.But back-to-school

5、visits surge higher for these retailers in the Northeast later in the season.4.The share of college students among back-to-school shoppers varies by region.In August 2024,“Collegians”made up the largest share of Targets back-to-school shopping crowd in New England,and the smallest in the West.5.Moth

6、ers Day drives the biggest restaurant visit spikes in the Middle Atlantic Region,while Fathers Day sees its biggest boosts in the South Atlantic states.Mothers Day diners also tend to travel farther to celebrate,suggesting an extra effort to treat mom.6.Western states proved particularly responsive