1、In-store beauty-Insight for tech-enhanced customer experience May 2024 Contents02 In brief&Introduction03 Digital transformation and personalisation12 Instore activation15 ConclusionIn-store beauty:Insight for tech-enhanced customer experience May 20242In briefIn the ever-evolving landscape of beaut

2、y and skincare,where technology meets tradition,its crucial that you cultivate brand loyalty.Tailored for marketing,product developers and brand strategists,this report is designed to help you keep up with todays dynamic market.Using the Vypr product intelligence platform,we reached out to our exten

3、sive panel of more than 75,000 consumers,asking about their instore and online shopping experiences.Our report centres on both online and instore strategies,providing a snapshot of industry trends.Whether youre creating an online presence or reinforcing your instore experience,this equips you for su

4、ccess.Dive into our findings to discover how integrating digital transformation with personalisation can revolutionise the beauty shopping experience,driving customer retention and boosting sales.Embracing digital and personalisation:The beauty industry should focus on digital tools and personalised

5、 experiences,with 37%of consumers drawn to tailored products.Online shopping trends:Key to success is an easy-to-use website,transparent customer reviews and perks like free delivery,with 51%valuing online convenience.Leveraging data analytics:Using platforms like Vypr to understand consumer prefere

6、nces and create data informed product and marketing strategies.IntroductionSent to those who actively buy beauty and skincare productsThe industry is embracing digital transformation,utilising technology to enhance customer experiences and expand its reach.The adoption of social media platforms,chat