1、Nail your customer retention strategy with fresh insights on savers,switchers,and digital adopters.Money talks:Consumer finance trends to cash in onContents2GWI Report|Money talks:Consumer finance trends03.05.07.12.15.20.23.26.IntroductionConsumer vibe check:Financial optimism by generationCustomer

2、retention:Being on the right side of the switchThe role of AI:Does it have a place in financial services?The rise of digital banks:Whats the story?Financial products:Whos buying what?Gen Zs money mindset:How theyre planning fortheir futureWant to know more?MethodologyAll figures in this report are d

3、rawn from GWIs online research among internet users aged 16-64 or 16+.Our figures are representative of the online populations of each market,not its total population.Note that in many markets in Latin America,the Middle-East and Africa,and the Asia-Pacific region,low internet penetration rates can

4、mean online populations are more young,urban,affluent,and educated than the total population.When reading this report,please note that we focus on data from our ongoing global quarterly research,but also refer to our monthly Zeitgeist studies across 11 markets and our GWI USA data set,which surveys

5、over 80,000 internet users aged 16+in the US each year.Introduction33GWI Report|Money talks:Consumer finance trendsThe financial landscape is evolvingrapidly,shaped by global economic turmoil,technological advancements(did someone say AI?),and shifting consumer expectations.New payment providers and

6、 digital banks are also changing how consumers swipe,spend,and save,making it even more challengingfor financial institutions to keep tabs on consumers wants and needs.Were here to dig into some of the key trends in consumer finance,including how age impacts financial optimism,why more consumers are