宠物食品中的昆虫蛋白：评估消费者的认知、知识和支付意愿.pdf

1、Lonnie Hobbs,Jr.,Ph.D.Aleksan Shanoyan,Ph.D.Department of Agricultural EconomicsKansas State UniversityInsect protein in pet food:Assessing consumer perceptions,knowledge and willingness to pay Introduction Purpose/Objectives Methods&Data Results Key findings/Implications ConclusionContentThe Pet Fo

2、od Industry(1)Significant global sales growth 50%sales growth over the past 5 years Pet food prices have increased by 17.7%since 2021 due to inflation.Driving Forces Rising pet ownership Pet owners growing health consciousness Changing customer preferences for specialized dietsEmerging opportunities

3、 for specialized pet food production and innovation Growing demand for higher-protein products.Introduction020406080100120140Sales in billion USDYearGlobal Pet Food SalesEuromonitor;Pet Food Processing(Sep.2023)Animal-based protein for pet food production is limited by human food production!Alternat

4、ive protein sources Plant-based protein Cultured based meat(in-vitro)Insect-based proteinsInsect-based proteins Becoming a viable,healthy,and sustainable option in the pet food market Offers a high source of protein and low fat Immune health benefits in pets Hypoallergenic qualitiesMotivation:Hill,M

5、.R.(2022)Research PurposeResearch Question:What are U.S.dog owners knowledge,perceptions,and willingness to pay for pet food containing insect proteins?Objectives Identify U.S.dog owners current knowledge of insect protein in pet food.Identify U.S.dog owners current perceptions of insect protein in

6、pet food.Identify U.S.dog owners current willingness to pay for insect protein relative to other protein types in pet food.A survey was administered to U.S.dog owners through Qualtrics,utilizing Dynata.Sample size:763 usable responses(representative of U.S.dog owner population)Analysis methods:Conjo