1、 FOR RELEASE MAY 23,2025 BY Athena Chapekis,Anna Lieb,Sono Shah and Aaron Smith FOR MEDIA OR OTHER INQUIRIES:Aaron Smith,Director,Data Labs Sogand Afkari,Communications Manager 202.419.43 www.pewresearch.org RECOMMENDED CITATION Pew Research Center,May 2025,“What Web Browsing Data Tells Us About How
2、 AI Appears Online”1 PEW RESEARCH CENTER About Pew Research Center Pew Research Center is a nonpartisan,nonadvocacy fact tank that informs the public about the issues,attitudes and trends shaping the world.It does not take policy positions.The Center conducts public opinion polling,demographic resea
3、rch,computational social science research and other data-driven research.It studies politics and policy;news habits and media;the internet and technology;religion;race and ethnicity;international affairs;social,demographic and economic trends;science;research methodology and data science;and immigra
4、tion and migration.Pew Research Center is a subsidiary of The Pew Charitable Trusts,its primary funder.Pew Research Center 2025 2 PEW RESEARCH CENTER How we did this The goal of this study is to better understand how,where and in what context Americans are encountering artificial intelligence as the
5、y browse the web.For this analysis,we purchased the March 2025 web browsing data of 900 U.S.adults.Each respondent is a member of KnowledgePanel Digital,an online survey panel whose respondents agree to install an app that tracks their online browsing behavior.For each respondent,we received a list
6、of all the URLs they visited using a web browser on a tracked device during the March 1-31,2025,study period.For each of these approximately 2.5 million visits to 1.1 million unique URLs,we ran an automated script that retrieved the text a visitor to that URL might see,along with the page title and