1、Nigeria 25 2025 The annual report on the most valuable and strongest Nigerian brands Banking brands drive Nigerias brand value growth in 2025:Access Bank is most valuable Nigerian brand for fourth year running+Access Bank is most valuable Nigerian brand for fourth year running+Banks dominate Nigeria

2、 25 2025 table,accounting for 59%of rankings total brand value+Top four strongest Nigerian brands are banks,led by United Bank for Africa and First Bank of Nigeria+Fidelity Bank Nigeria more than triples brand value to become fastest-growing Nigerian brand Brand Finance Nigeria 50 3 2025 All rights

3、reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Babatunde Odumeru,Managing Director,Brand Finance NigeriaCountry Overview 7Valuation Analysis 9Most Valuable Nigerian Brands 2025 10Most Valuable Brand:Access Bank 11Fastest Growing Brand Value:12 Fidelity Bank Niger

4、ia Brand Strength Analysis 13Sustainability Analysis 16Brand Value Ranking(NGNm)18Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBr

5、and Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Aust

6、rian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the fi