1、2019食品饮料十大趋势 by Innova Market Insights 2018年11月 2 2 2 1.探索 Discovery: the Adventurous Consumer 2.植物王国 The Plant Kingdom 3.替代之选 Alternatives to All 4.绿色可持续 Green Appeal 5.零食新定义 Snacking: the Definitive Occasion 6.私人定制 Eating for Me 7.“纤”发现 A Fresh look at Fiber 8.身心愉悦 I Feel Good 9.小而不凡 Small Player

2、Mindset 10.食时互联 Connected to the Plate Innova Market Insights 2019年食品饮料十大趋势 十大趋势 ABOUT INNOVA Innova Market Insights Innova Market Insights 是一家全球领先的市场调研公司，致力运用我们独特而领先的工具Innova Innova 数据库数据库服务广大客户。 该平台是世界上最大的食品饮料数据库。我们的客户涵盖了食品原料、加工等领域的龙头企业。我们携手合作，共创佳绩。 关于我们 3 3 3 趋势1. 探索 Discovery: the Adventurous Co

3、nsumer 产品“探索”属性的持续推广 品牌为市场注入全新选择 美国，英国和中国消费者 2 2 in 3 3 Source: Innova Trends Survey (2018) 带有探索宣称的食品饮料新品发布数量的增长 (全球, 2017 vs. 2016) +35%+35% Discovery claims include: discover, explore, uncover, unveil, unravel. “我乐于探索 新的口味” 全球化激发消费者探索新产品的好奇心 4 4 4 惊喜元素的加入，激发消费者的好奇心 突破传统口味 眼见不一定为实 够胆就来试试 质构/口味的刺激 L

4、epurLepur ThreeeThreee Three Three ThreeThree Salted Salted Duck Egg Yolk Flavoured Greek Duck Egg Yolk Flavoured Greek YogurtYogurt China, Sep 2018 DESCRIPTION Salted duck egg Salted duck egg yolk flavored Greek yogurt yolk flavored Greek yogurt in a plastic tray, held within a cardboard sleeve. Fr

5、ito Lay Doritos Corn Chips With Frito Lay Doritos Corn Chips With Hot And Spicy Cheese FlavorHot And Spicy Cheese Flavor China, Aug 2018 DESCRIPTION Doritos corn chips with hot and spicy cheese flavor, in a 115g plastic packet. Torres Selecta Sparkling Wine Torres Selecta Sparkling Wine FlavouredFla

6、voured Premium Potato ChipsPremium Potato Chips United States, Jan 2018 To surprise on any occasion. With With popping candypopping candy (1%)(1%) 5 5 5 趋势2. 植物王国 The Plant Kingdom 消费者做出更健康的食物选择 品牌对产品线的“绿色化”，吸引想要增加植物基产品的摄入的 主流消费人群。 植物基饮食方式正变得主流化，植物基正茁壮成长 植物原料在各个品类中应用的增长 “ “为了更加健康，我为了更加健康，我提高了蔬菜水果提高了