Internet Retailing&Imagino：2025年法国奢侈品行业调研报告（英文版）（30页）.pdf

1、499April 2025RXSLXFR25RPFrance LuxuryInternetRetailing2025In partnership with:2|InternetRetailing|April 2025RXSLXFR25RP 2025 FRANCE LUXURY|INTRODUCTIONFrench consumers see consumption as pleasure and so,for them,restaurants,sports,culture,entertainment and even fashion are important to their wellbei

2、ng and their essential French-ness.So,it is no surprise that luxury goods are important to the French market.But it goes deeper than that.French consumers are increasingly attracted towards style and uniqueness,quality and local goods.With France the epicentre of the world of haute couture and luxur

3、y cosmetics and perfumes,it is no surprise that the French luxury market is a thriving one.According to RetailX research,the sector is generating 19bn in profits from ecommerce alone in France,while profitability for the sector sits at an impressive 70%.A third of sales in luxury in France are drive

4、n by apparel and fashion.When sportswear and athleisurewear are added to this,luxury apparel accounts for nearly three quarters of the French luxury market.The rest is made up largely of sales of cosmetics and jewellery.However,it is worth noting how consumer electronics are also starting to gain so

5、me ground as the sector looks towards the future,where luxury wearable tech is going to be all the rage.While this skew towards fashion and apparel is reflected in the brands most shopped by French Introductionluxury consumers,there is a growing trend for luxury traffic to head towards a new breed o

6、f specialist and marketplace sites.The hunt for second hand and vintage luxury has seen a rise in the number of sites that cater to the predominantly GenZ attraction to affordable luxury indeed the most visited site in France for luxury shoppers is now second-hand marketplace site Vestiaire Collecti