1、Driving EngagementCommunity Management in the Auto IndustryOur Method Why Community Management?Top Performing Brands Platform Specific Analysis Conclusions&RecommendationsBest PracticesTable of Contents030508101620Our MethodThis analysis evaluates the Community Management(CM)strategies of 54 automot

2、ive brands across Instagram,X and TikTok.To do this,we used the CAOS scoresheet to judge each brands efforts by scoring them on their Community,Advocacy and Outreach tactics.Before you deep dive into this audit,we recommend you familiarise yourself with our unique approach to community(including the

3、 scoresheet we use)here.In this report,we highlight the top-performing automotive brands and identify key areas for improvement across their social media channels.Our MethodKey TakeawaysOverall,73%of automotive brands provided poor CM across all platforms*.Brands on Instagram(78%)and X(66%)scored be

4、low average in CM.On Instagram 40 brands didnt dedicate enough effort,time,or resources to daily CM.86%of brands foster negative engagement on X.*13 brands did not have a TikTok account.Our MethodWhy Community Management?This analysis reveals that many auto brands overlook CMs importance,often treat

5、ing it as a minor component in digital marketing.By embracing CM,brands can proactively foster positive experiences and stronger connections with their communities.This is vital because negative brand interactions are far more likely to linger in peoples minds than positive ones.Implementing a well-

6、rounded CM strategy offers substantial benefits,such as.Why Community Management?It helps build strong relationships with your customers by engaging with them directly,answering their questions,and participating in discussions.Automotive communities offer real-time feedback on vehicles,services,or f