1、The Geography of SelfThe Green and Pleasant LandMind the GapGoing for GrowthNeighbourhood NarrativesBeyond BritishnessThe Geography of TrustTalk Bolton to Me0102030405060708IntroductionPlaces from our past contribute to who wePlaces from our past contribute to who weare now.To our identity,to our va

2、lues,to our are now.To our identity,to our values,to our sense of belonging and to our behaviours.sense of belonging and to our behaviours.Understanding where someone has comeUnderstanding where someone has comefrom can go a long way to understandingfrom can go a long way to understandingwho they ar

3、e.who they are.Everyones character is coloured by the important places in their lives from formative childhood memories,to the first steps towards independence as adults,to where we orientate ourselves now.These places contribute powerfully to the fabric of our identities,to who we are as human bein

4、gs.But despite the strength of this relationship,the role of geography in media has traditionally been simplified to targeting bricks and mortar locations and postcode optimisations.The big life stuff,the truths that location can unlock around how people feel,how their values are shaped,how their ho

5、pes and dreams are influenced,have been disregarded.Until now.Its time now to fully unpack the untapped potential Geo offers,to further enrich our understanding of people,their behaviours and motivations.We believe this new approach offers rich and uniquely informed inspiration for conversations tha

6、t brands want to authentically show up in.Meanwhile,the context and nuance it reveals can help resolve the tensions of competing dynamics between national and local refining and improving how we activate.The nation shapes who we are as people.Its time to listen to the stories that matter.The Geograp