Launchmetrics：2025年秋冬巴黎男装周＆amp2025年春夏高级定制周数据洞察报告（英文版）（33页）.pdf

1、FW25 Menswear Paris Fashion Week SS25 Haute Couture Week Key Insights Driving the Leading Fashion WeeksGermanier I Spring Summer 2025 I SData and Insights by LaunchmetricsINDEXMedia Impact Value(MIV)1.2.3.4.FW25 New York Fashion WeekKey TakeawaysMethodologyFW25 Menswear Paris Fashion Week SS25 Haute

2、 Couture WeekMedia Impact Value(MIV)The Industry Standard MetricQuantitative AttributesAI&Machine LearningReachEngagementAdvertising ratesPosting frequency and moreQualitative AttributesContent qualityContent relevancySource authority and moreFLB ExpertiseOne,Unified Metric Essential for Assessing t

3、he ROI of Industry Events Knowing whether to continue investing in a major event requires a unified,AI-driven measurement system that places all activities,channels,Voices and content on a level playing field.By measuring all marketing and PR effortsacross print,online and socialwith one holistic me

4、tric,brands can compare apples to apples and quantify the ROI of investments,ensuring more strategic decisions for future activities.At Launchmetrics,weve worked with the most sophisticated AI and machine learning technology for over ten years,creating an algorithm that has become the recognized per

5、formance metric across Fashion,Lifestyle and Beauty.This algorithmMIVcalculates and considers hundreds of qualitative and quantitative factors to deliver expert analytics for reporting.With this,MIV offers holistic competitor insights impossible to gauge through any other single metric elsewhere,pro

6、viding absolute clarity on performance and the bigger picture across brand marketing and campaign activities.What is MIV?FW25 Menswear Paris Fashion Week SS25 Haute Couture WeekMedia Impact Value(MIV)The Industry Standard MetricRecognized as the industrys leading and standardized metric,MIV allows b