1、2025 STATE OF B2BCONTENT9TH EDITION&DEMAND REPORTCONSUMPTION2025 State of B2B Content Consumption and Demand Report for MarketersNetLine2TABLE OF CONTENTSINTRODUCTION TO THE RESEARCH.3EXECUTIVE SUMMARY.4 TOTAL REGISTRATIONS.5THE CONSUMPTION GAP.7THE CONVERGENCE OF CURIOSITY AND ACTION.9AI:ABSOLUTELY

2、 INTERESTED.12CONSUMPTION ACROSS JOB PARAMETERS.15FORMAT FINDINGS.21ANALYZING YOUR TARGET BUYERS.25INTENT FINDINGS.26WHO IS READY TO BUY?.27THE RELATIONSHIP BETWEEN THE BUYERS JOURNEY AND CONTENT FORMAT.30WRAPPING UP A YEAR OF CONSUMPTION.35ABOUT NETLINE.362025 State of B2B Content Consumption and D

3、emand Report for MarketersNetLine3Welcome to our 9th annual State of B2B Content Consumption and Demand Report.Theres quite a bit to get to in these pages,so Ill make my comments brief.Again,this report is not a summary of survey findings.Instead,these are insights into what B2B professionals actual

4、ly want.We know this because their first-party behaviors suggest it.This year,were sharing real user insights from 8 million first-party content registrations.Beyond revealing the true needs and intentions of B2B buyers,youll discover:Why the Consumption Gap must guide your nurturing programs How mu

5、ch AI-related content is being consumed What the surge of C-Level consumption means Why Playbook registrations signal high intentWe are eager to learn which stats and insights you find most impactful.Share your breakthrough moments by tagging NetLine on LinkedIn.Cheers,David Fortino General Manager,

6、NetLineINTRODUCTION TO THE RESEARCH2025 State of B2B Content Consumption and Demand Report for MarketersNetLine4186%8MFIRST-PARTY REGISTRATIONS53%OF ALL DEMANDEXECUTIVE SUMMARYCONTENT CONSUMPTION Appetites for gated content continue to rise,as user demand for gated B2B content resulted in 8M first-p