奥美：拉美2025消费者趋势报告（英文版）（13页）.pdf

1、2025Ogilvy Latina Consumer Trends 2025 all rights reserved2OGILVYWelcome to the latina point of view.We are convinced that we need new perspectives to better understand the world.For this reason,we have joined forces to create this report.Here we not only expand our views on key topics,but we also r

2、econfirm that the changes we will see during this year and the following will have a great impact on our daily lives.3OGILVYRedefining the Consumer Experience in 2025Consumers in Latin America are moving beyond conventional labels and expectations,reshaping how they interact with brands,society,and

3、technology.Macro forces shaping consumer behavior in 2025 include rising optimism among marketers,selective spending patterns among consumers,the potential impact of climate events like La Nia,the seamless integration of AI into everyday life,and the economic and social consequences of mass deportat

4、ion policies.Collectively,these factors are redefining market dynamics,requiring brands to strengthen their value propositions,personalize consumer experiences,and communicate transparently to build trust and engagement.This report explores seven transformative trends that will dictate new standards

5、 for engagement,innovation,and relevance in the coming year.4OGILVYOrgullo LatinoIt became official:after decades of looking north,weve started looking south.Driven by global crises,wars,and economic instability impacting countries differently,were learning to appreciate our roots,our land,our peopl

6、e,and our culture.Consumers are rediscovering and amplifying their local identities,prioritizing authentic and community-driven narratives over globalized influences.Evolving Dynamics:The preference for regional products and traditions is shifting purchasing behavior and media consumption.Social Med