英敏特（Mintel）：2025东南亚美妆品牌市场制胜策略研究报告（英文版）（24页）.pdf

1、Experts in what consumers want and whyThe Southeast Asia beauty market is a dynamic and promising sector with significant growth potential.How can brands win the SEA beauty consumer?The Southeast Asia(SEA)beauty market is a dynamic and promising sector with significant growth potential.Several facto

2、rs make it an attractive market for beauty brands.This report highlights key consumer trends and suggests innovative directions that brands should focus on.By focusing on these strategies,beauty brands can effectively capture the attention and loyalty of SEA consumers,making this market a worthwhile

3、 exploration.Table Of ContentsTAP INTO POST-PROCEDURE SKIN RESTORATIONBUILD ON SLEEP AND HEALTH CLAIMS TO WIN CONSUMERSLEVERAGE ACTIVES TO WIN FUNCTION-CONSCIOUS CONSUMERS123Source:IMF(US,China,Malaysia,Thailand,Indonesia,Vietnam Philippines)Rising GDP growth in the region signals increasing consume

4、r spending power,presenting opportunities.Capitalize on rising GDP growth in SEAUS,China,Malaysia,Thailand,Indonesia,Vietnam Philippines:Real GDP Growth(Annual percent change),2024Real GDP Growth(%)PhilippinesVietnamIndonesiaThailandMalaysiaChinaUnited States64203Source:Economist Intelligence Unit;t

5、rade interviews;company information/MintelThe facial skincare market in Thailand and Indonesia have been seeing a surge in demand,set to surpass$800 million by 2026,indicating further growth potential.Strong demand in Thailand and IndonesiaThailand&Indonesia:facial skincare market size,2018-27$m2018

6、201920202021202220232024202520262027900800700600500400IndonesiaThailand4Understanding consumers beauty habits*taken from Mintels Global ConsumerBase:Indonesia:250 internet users aged 18-24;Vietnam:239 internet users aged 18-24 who have purchased beauty/grooming products in the last 12 months;Thailan