1、Copyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte Black Friday-Cyber Monday survey.2024 Deloitte Black Friday-Cyber Monday(BFCM)survey2024 Deloitte Black Friday-Cyber Monday(BFCM)surveyA desire for dealsCopyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte

2、 Black Friday-Cyber Monday survey.Table ofcontentsTable ofcontents3 3Authors4 4BFCM breakdown5 5Cheat sheet6 6Spending trends1919Survey methodologyCopyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte Black Friday-Cyber Monday survey.AuthorsBrian McCarthyPrincipal Retail,Wholesal

3、e&Distribution and Consumer Products Deloitte Consulting LLP Stephen RogersExecutive directorConsumer Industry CenterDeloitte Services LPLupine SkellyRetail research leaderRetail,Wholesale&Distribution Consumer Industry Center Deloitte Services LPKusum Manoj RaimalaniRetail,Wholesale&DistributionCon

4、sumer Industry CCopyright 2024 Deloitte Development LLC.All rights reserved.2024 Deloitte Black Friday-Cyber Monday survey.BFCM breakdownBFCM breakdownDemand for deals drives BFCM spending upDemand for deals drives BFCM spending upSeeking ways to get the most bang for their holiday buck,80%of those

5、surveyed plan to shop during Black Friday-Cyber Monday(BFCM)similar to 2023but spending is set to reach a new high of$650(+15%versus 2023).Seeking value onlineSeeking value onlineBFCM has evolved into an omni-channel event,but the growth is coming from e-commerce with 69%of respondents planning to s

6、hop at online-only retailers(versus 57%in 2023).In addition,consumers expect to increase their online spending by 15%YoY.Capitalizing on discounted giftsCapitalizing on discounted giftsConsumers surveyed plan to spend in four categories this year versus three in 2023 and are seeking out apparel and