欧晰析咨询（OC&C）：2024 澳大利亚零售商偏好指数(RPI)报告：消费者态度洞察（英文版）（24页）.pdf

1、uncommon senseTMA survey on customer attitudes in AustraliaOC&C RETAIL PROPOSITIONINDEX 2024Rewriting the Retail Narrative:The importance of creating certainty in an unpredictable landscape02|OC&C RPI 2024 Rewriting the Retail Narrative:The Importance of Creating Certainty in an Unpredictable Landsc

2、apeTHE RETAIL PROPOSITION INDEX(RPI)IN NUMBERSThe OC&C Retail Proposition Index answers this through a comprehensive analysis of customer attitudes.In this years edition of OC&Cs annual Retail Proposition Index,we have asked over 48,000 shoppers globally how they rate the places they shop and what d

3、rives their decisions about where and how to buy.In its 4th year in Australia and decade long history in other geographies,the survey is developing as an essential tool for retailers,analysts,suppliers and investors.We hope you find it equally as valuable.What do shoppers think of Australias biggest

4、 retailers?Consumers surveyed in 2024Countries included in 2024 surveyRatings analysed since launch20102021 in AustraliaApprox 5,000 in Australia92 in Australia*68M48,000 9800Number of retailers ratedGlobal survey first launched*Includes 92 retailers covering both national and global brands across 1

5、5 categories.OC&C RPI 2024 Rewriting the Retail Narrative:The Importance of Creating Certainty in an Unpredictable Landscape|03This report will cover:1.2024 TOP PERFORMERS2.BREAKING ROUTINE:WHAT CATEGORIES ARE SEEING MAJOR MOVES?3.SHIFTING CONSUMER PERCEPTIONS:WHY ARE SHOPPERS DISCERNING,NOT DISENGA

6、GED?4.PRAGMATISM AT PLAY:WHAT OPPORTUNITIES ARE THERE FOR RETAILERS AND INVESTORS TO STEP BEYOND THE REGULAR RETAIL ROUTINE?IN ANY GIVEN YEAR,SHOPPING FEELS ROUTINE:ITS PREDICTABLE AND SOMETIMES COMFORTING.HOWEVER,IN 2024,THAT SENSE OF FAMILIARITY HAS SHIFTED.Australians,once loyal to the staples of