Gartner：2025年领导力前瞻：首席传播官的三大战略重点（英文版）（18页）.pdf

1、 2024 Gartner,Inc.and/or its affiliates.All rights reserved.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because this presentation may contain information that is confidential,prop

2、rietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Top 3 3 Strategic Actions for Chief for Chief Communications OfficersOfficersLeadership Vision for 2025 RESTRICTED DISTRIBUTIO

3、N2 2024 Gartner,Inc.and/or its affiliates.All rights reserved.Leadership Vision for CCOs in 2025The role of Communications has evolved over the years in response to shifting internal and external dynamics.As the complexity of organizations communications requirements increases over time,Communicatio

4、ns must adapt and become a true business partner.In this context,communications leaders top priorities for 2025 are:Adopt new value delivery postures in response to the democratization of communications Activate the responsible use of AI across functions Establish new enterprise communications norms

5、 to combat widespread and damaging information overloadCommunications leaders can use this research to stay ahead of major trends and lead their teams toward a successful future.Key questions addressed:What are the major trends affecting CCOs?What are CCOs top priorities for the year ahead?What skil

6、ls and capabilities do CCOs and their teams need to succeed?RESTRICTED DISTRIBUTION3 2024 Gartner,Inc.and/or its affiliates.All rights reserved.Key Actions for Chief Communications OfficersAdopt new value delivery postures to bolster how communications adds value in response to the democratization o