Rival IQ：2025年社交媒体行业基准报告（英文版）（136页）.pdf

1、Industry benchmarks across the most important social media metrics 2025 Social Media Industry Benchmark ReportIntroductionWere back with a supercharged version of our annual Social Media Industry Benchmark Report.We surveyed thousands of the most engaging brands and companies on social to analyze wh

2、ats really making them so successful.The Benchmarks:Our biggest report ever features the most important metrics from 2024 across 14 top industries:This report has everything you need to measure your social media success against your competitors on Facebook,Twitter,TikTok,and Instagram across these 1

3、4 major industries.We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2025.As usual,we have channel observations,best post types,Instagram,Twitter,and TikTok hashtags,and more.Now lets get benchm

4、arking.Alcohol Fashion Financial Services Food&BeverageHealth&Beauty Higher Education Home Decor Influencers Media Nonprofits Retail Sports TeamsTech&Software TravelKey takeawaysEngagement took a tumble,especially on Twitter(X)Every platform saw engagement rates fallFacebook dropped 36%,Instagram 16

5、%,TikTok 34%,but X took the biggest hit at 48%.Carousels took the lead on Instagram Carousels outperformed Reels in engagement this year,proving that multi-image posts still resonate with audiences.TikTok is king,but its crown is slipping TikTok still leads in engagement but saw declines overall.Hig

6、her Ed and Nonprofits bucked the trend,showing that campus and cause-driven content continues to connect.Posting frequency shifted TikTok posting ticked up,while Instagram,Facebook,and Twitter saw declines.Media and Sports Teams led the charge,posting more than any other industries.Holiday hashtags