Expedia Group：2025旅游目的地营销指南（英文版）（27页）.pdf

1、Destination marketingHow to influence travelers,drive destination demand,and measure the impact of your advertising.GUIDETableof contentsIntroduction Chapter 1 Tell your destinations story Chapter 2 Leverage exclusive travel data and research Chapter 3 Turn insights into action3IntroductionDestinati

2、on marketing is an economic engine.When your message effectively connects with the right audience at the right time,the impact cant be overstated attracting travelers can generate new revenue streams,create jobs,and uplift local businesses.But destination marketing also comes with unique challenges.

3、You need to connect with travelers early in their trip-planning journey to shape destination decisions,and 60%of travelers dont have a specific destination in mind when they decide to take a trip.1 The key word at the center of high-performing destination marketing campaigns is thesame one at the ce

4、nter of travel:connection.We believe this so strongly its in our mission statement.When we power more travel,4What well explore Discover effective destination advertising opportunities based on your goals.Learn innovative ways to reach travelers wherever they venture.Get inspired by partner success

5、stories that can inform your strategy.Find out how our trusted advisors help you track and optimize your campaigns.we unleash more opportunities tostrengthen connections,broaden horizons,and bridge divides.As the leading travel media network,were uniquely positioned to help you connect with and conv

6、ert our global audience.We understand the traveler journey better than anyone because its in everything we do.From delivering more than a billion trips in the last decade2 to our exclusive and extensive first-party data,custom research,and advertising solutions that are purpose-built for our partner