1、Sustainable circular business:Rethinking and disrupting linear value creationAuthors:Annu Markkula,Hanna Pihkola,Mona Arnold,Pirjo Heikkil,Petr Hradil,Pivi Kivikyt-Reponen Technical editing:Pivi Vahala-PartanenContentsExecutive summary .31.The sustainable circular business challenge .52.Circular bus

2、iness solutions for sustainability .93.Research collaboration for sustainable circular business .143.1 Case:Sustainable business models in textile industry for climate transition .163.2 Case:Removing plastic materials from rivers:From waste to value .183.3 Case:Exploring circularity alternatives in

3、the textile sector .203.4 Case:Advanced circularity modelling in the battery value chain .223.5 Case:Environmental benefits of a remanufactured laptop .243.6 Case:Emission reductions from reusing steel components .263.7 Further examples of VTTs sustainable circular business expertise .284.Solving th

4、e sustainable circular business challenge together .29References .3123Executive summaryIn light of pressing environmental chal-lenges,the call to act has never been more urgent.This new business envi-ronment causes new types of financial risks for companies risks stemming from environmental degradat

5、ion and the rising awareness of sustainability impacts among different stakeholders.The need to change our current modes of production and consumption towards more sustainable ones is manifested in the new sustainabili-ty-related regulation in the EU region.New European regulation will make business

6、es accountable for the adverse impacts their value chain activities may create.Disclosing information on busi-ness models and strategies concerning sustainability impacts is also required.With the overall aim of creating more future-proof,competitive and sustain-able business,the new regulation is a