1、 2007-2025 Sagefrog Marketing Group,LLC.Page 11 8T H E D I T I O N2025 B2B Marketing Mix ReportDATA-DRIVEN INSIGHTS FOR YOUR MARKETING PLAN 2007-2025 Sagefrog Marketing Group,LLC.Page 25.5%Large (250-999)3.5%Other5%C-LevelThis is the eighteenth edition of Sagefrog Marketing Groups annual B2B Marketi

2、ng Mix Report,a resource that has become a valuable year-end tool for modern B2B marketers.This report breaks down the results of our recent B2B Marketing Mix Survey,gathering the opinions and experiences of professionals across B2B industries,including technology,healthcare,industrial,and business

3、services.We transformed these contributions into digestible data revealing the top marketing trends and tactics to watch in the year ahead.With this information,marketers can make informed investments as they plan new budgets and marketing programs.We hope this years forecasts and findings help you

4、approach your 2025 marketing strategy with greater confidence.Who We SurveyedRespondents had the option to choose multiple industries as applicable to their field*Non-profit,Education,and TransportationWhich Industry Best Represents Your Company?Advertising&Marketing Services 17%Healthcare&Medical D

5、evices 16%Logistics&Supply Chain Management 11%Information Technology(IT)Services 11%Human Resources&Recruiting 10%Construction&Engineering 9%Financial Services 6.5%6.5%5%Software Development&Technology Solutions 4%Pharmaceuticals&Biotechnology 3.5%Other 3.5%Professional Services(e.g.,Accounting,Leg

6、al,Consulting)2%Manufacturing&Industrial EquipmentIn addition to industry identification,we allowed respondents to identify their roles within their organizations and the size of their company.Which Job Title Best Represents Your Role?60%Manager or Director22%Coordinator or Specialist7.5%Vice Presid