1、The Definitive Guide to B2B Buyer Demands in 2025Original industry researchIn association withThe Definitive Guide to B2B Buyer Demands in 2025Foreword2A word from our partner:B2B eCommerce Association3A word from our partner:Greenwood Consulting4Executive summary6Methodology75 key takeaways8Everyth

2、ing,everywhere,all at once:the shift to omnichannel preference in B2B9Credit where its due:buyer appetite for payment terms remains high15What your buyers really care about19Trends into action:how you can win in 202523About Hokodo26About our partners27The Definitive Guide to B2B Buyer Demands in 202

3、51A word from our partner:SparkLayer5Changing channels:B2B buyer demands summarised25ForewordA year ago I wrote the foreword for the first edition of this research paper.In those 300 words,I was laser-focused on two things:the demand for e-commerce in business-to-business commerce,and the difficulti

4、es merchants faced in delivering on those expectations.That sentiment is no less true in 2025 than it was when I wrote it.As you will learn in the pages of this years report,e-commerce remains the most used and highest rated sales channel among B2B buyers.But this year,a new trend is rearing its hea

5、d.Yes,buyers want to interact with you online via e-commerce webstores,digital marketplaces,mobile apps and social media.But they also want to visit you in-store,talk with you on the phone and meet you face-to-face at industry events.In short,they want omnichannel sales:the opportunity and flexibili

6、ty to connect with and purchase from you via a number of online and offline platforms.They want a coherent and cohesive experience across all these touchpoints,with access to their tailored pricing,payment terms,offers and more.Oh,and thats in addition to the demand for a reliable supply of high qua