1、The Podcast Consumer 2024The PitchListeners spend more time with podcasts than everPodcasts reach all generationsPodcasts reach receptiveaudiences Podcast listeners are diverse and increasingly femalePodcasts have more listenersthan everPodcasts listeners are a highly coveted audience for advertiser

2、sSource:The Infinite Dial 2024Podcast have more listeners than everof the U.S.12+population have listened to a podcast67%of the U.S.12+population has listened to a podcast in the last month47%of the U.S.12+population has listened to a podcast in the last week34%RECORDHIGHRECORDHIGHRECORDHIGH11131822

3、232529273033364044515557626467200607080910111213141516171819202122232024Estimated192 MillionPodcasting Listening%EVER LISTENED TO A PODCASTU.S.POPULATION AGE 12+91112121412151721242632374138424720080910111213141516171819202122232024Estimated135 MillionMonthly Podcasting Listening%LISTENED TO A PODCA

4、ST IN THE LAST MONTHTOTAL U.S.POPULATION AGE 12+7810131517222428263134201320142015201620172018201920202021202220232024Estimated98 MillionWeekly Podcasting Listening%LISTENED TO A PODCAST IN THE LAST WEEKTOTAL U.S.POPULATION AGE 12+Source:The Infinite Dial 2024Listeners spend more time with podcasts

5、than everSince 2014,the average time spent listening to podcasts has grown by Share of Time SpentListening to Audio SourcesQ1 2024Edison Research Share of Ear Q2 Q4 2023,Q1 2024U.S.Population 13+Podcasts 11%All other audio sources89%Share of Time Spent Listening to Audio Sources2014Podcasts 2%2024Ed

6、ison Research Share of Ear Q2 Q4 2023,Q1 2024U.S.Population 13+Podcasts 20%All other sources80%Share of Time Spent Listening to Ad-Supported Audio SourcesAverage Time Weekly Podcast Listeners Spend Listening to PodcastsBASE:LISTENED TO PODCAST IN LAST WEEK5%3%4%10%33%38%28%30%21%21%20%25%18%16%19%19