1、Consumer TrendsFood&Wellness 2023 EXPO SPECIAL!DATA PR OV ID E D BYThe New Consumer Launched in 2019 by longtime business journalist Dan Frommer Exploring how and why people spend their time and money Analysis and research for anyone who cares about whats next Coefficient Capital Launched in 2018 by

2、 Franklin Isacson and Andrew Goletka Investments in digitally powered consumer brands Focus on transformational consumer shifts Coefficient Capital PortfolioCooking solutions for the new consumerSustainable,functional hydrationLow-carb breakfast innovatorPersonalized mens personal careContent-driven

3、 marketplaceDirect-to-patient healthcarePersonalized pet nutritionEXITGlobal plant-based dairy leaderIPOEXITNext-generation restaurant brandNEWClinical nutritional formulasInnovative wellness brandNEWConsumer Trends Were back with a special report(!)for Spring 2023,focused on food and wellness Speci

4、al thanks to our insights partner Instacart for exclusive online grocery data: View the latest and our previous reports: Trends Survey Weve now conducted six surveys of 3,000+US consumers,most recently in February 2023 For a closer look at Gen.Z,our survey panel again includes 15-to 18-year-olds Pow

5、ered by Toluna,“delivering real-time consumer insights at the speed of the on-demand economy”Were at an inflection point.Health is wealth,and food is medicine.1We asked 3,000+Americans what they want to consume more of this yearData:Consumer Trends Survey,powered by(n=3087)1.Vegetables(by far!)2.Fru

6、it3.Protein4.Water5.Fishand what they want to consume less of this yearData:Consumer Trends Survey,powered by(n=3087)1.Sugar(by far!)2.Fatty foods3.Salt4.Carbs5.Processed foods0%25%50%75%100%Gen.ZMillennialsGen.XBoomersLast 3yNext 12mLast 3yNext 12mLast 3yNext 12mLast 3yNext 12m76%73%77%76%67%59%65%