1、Consumer TrendsFood&Wellness 2024 EXPO SPECIAL!DATA PR OV ID E D BYThe New Consumer Launched in 2019 by longtime business journalist Dan Frommer Exploring how and why people spend their time and money Analysis,research,trends,and advisory services Coefficient Capital Launched in 2018 by Franklin Isa

2、cson and Andrew Goletka Investments in digitally powered consumer brands Focus on transformational consumer shifts Consumer Trends Were back with a special report(!)for Spring 2024,focused on food and wellness Special thanks to our insights partner Instacart for exclusive online grocery data: View t

3、he latest and our previous reports: Capital PortfolioSustainable,functional hydrationLow-carb breakfast innovatorPersonalized mens personal careContent-driven marketplaceDirect-to-patient healthcarePersonalized pet nutritionEXITGlobal plant-based dairy leaderIPO/EXITCooking solutions for the new con

4、sumerEXITNext-generation restaurant brandClinical nutritional formulasInnovative wellness brandNEWFunctional energy beverage companyConsumer Trends Survey A big part of our research is our proprietary Consumer Trends Survey Weve now conducted nine surveys of 3,000+US consumers,most recently in March

5、 2024 Powered by Toluna,“delivering real-time consumer insights at the speed of the on-demand economy”What do consumers say they want to eat?What are they actually eating?1We asked 3,000+Americans what they want to consume more of this yearData:Consumer Trends Survey,powered byAnalyzed by GPT-4 and

6、a human to combine similar words and typos.(n=3286)VegetablesFruitProteinWaterFishVitaminsChickenMeatFiberSalad0%10%20%30%40%50%60%70%5%5%6%6%8%11%18%19%42%49%Same top five items as last yearPercentage of respondents writing in each specific term(Submit three.)and what they want to consume less of t