蔚来：蔚来汽车视觉和语言识别方案（英文版）（178页）.pdf

1、NIOVisual and Verbal IdentityVersion 1.0 September 2016Strictly ConfidentialPlease note that the imagery in this document is unlicensed and is not owned by NIO.We created these brand guidelines to show everyone what we stand for,and to provide you with all the inspiration and guidance youll need to

2、design great things for our brand.NIO belongs to all of us.So where will you take it?2 NIO Visual Identity V1.0 IntroductionIntroducingthe brand1ExperiencePrinciples2BrandAssetsDesigning for NIO43Identityin actionContact56Contents3 NIO Visual Identity V1.0 Introduction1.0Introducing the brand1.0 Int

3、roducing the Brand4 NIO Visual Identity V1.01.0 Introducing the Brand4 NIO Visual Identity V1.0Hello.We are NIO.1.0 Introducing the Brand5 NIO Visual Identity V1.01.0 Introducing the Brand5 NIO Visual Identity V1.0A next generationcar company.1.0 Introducing the Brand6 NIO Visual Identity V1.01.0 In

4、troducing the Brand6 NIO Visual Identity V1.0This is our symbol.1.0 Introducing the BrandNIO Visual Identity V1.0 7Our symbol represents Blue Sky Coming.Which is our Chinese name?(Weilai).1.0 Introducing the Brand8 NIO Visual Identity V1.01.0 Introducing the Brand8 NIO Visual Identity V1.0There are

5、powerful complementary forces at the core of our brand.They interact to form a dynamic system in which the whole is greater than the parts.1.0 Introducing the Brand9 NIO Visual Identity V1.0We forecast collective behaviours,then design for individuals.1.0 Introducing the Brand10 NIO Visual Identity

6、V1.01.0 Introducing the Brand10 NIO Visual Identity V1.0Superior performance leads to unforgettable experiences.1.0 Introducing the Brand11 NIO Visual Identity V1.01.0 Introducing the Brand11 NIO Visual Identity V1.0Physical products have digital DNA.1.0 Introducing the Brand12 NIO Visual Identity V