2024亚马逊健身运动与户外系列市场趋势分析报告（英文版）（10页）.pdf

1、1Amazon Market Watch:Sports&Outdoors Series|Home Gym&FitnessAmazonMarket Watch Sports&Outdoors SeriesHOME GYM&FITNESS2Amazon Market Watch:Sports&Outdoors Series|Home Gym&FitnessDemand is on the rise.Private label products lead the market.Convenient fitness solutions are increasingly popular.Sales an

2、d revenue for gym and fitness products increased by nearly 25%year-over-year,signaling strong demand.Brands should explore expanding fitness product lines to meet growing consumer interest.To further capture attention and conversions,brands can enhance listings with videos and AR features,helping sh

3、oppers make more informed purchase decisions.Amazons private label presents stiff competition in this niche.Three of the top five best-selling products over the past 90 days belong to Amazon Basics,each with sales growth of at least 10%.Competing brands must analyze pricing and positioning to stay c

4、ompetitive and should consider offering enhanced features to differentiate and capture more sales.Searches for“walking pad”jumped by 39%in 30 days,with related terms like“under desk”and branded searches like“DeerRun walking pad”up by over 40%.Brands should prioritize convenience and space-saving des

5、ign in their product offerings to align with this trend and attract consumers looking for compact home fitness equipment.Introduction&Key TakeawaysExplore the latest trends for gym and fitness products on Amazon.Jungle Scout Cobalt data reveals sales shifts,key market players,and top-performing prod

6、ucts.3Amazon Market Watch:Sports&Outdoors Series|Home Gym&FitnessThis view of exercise and fitness equipment within Amazons Sports&Outdoors category includes home gyms;dumbbells,barbells,and weight sets;treadmills;step machines;yoga mats and accessories;pilates mats and accessories;exercise bikes;an