1、Industry Insights Report:AI EditionDriving Revenue Growth and Efficiencyin the US Consumer Goods IndustryFor this report,with the help of Accenture,we surveyed 200 consumer goods decision-makers in the US to learn more about:How fast consumer goods companies are adopting generative AI and in which b

2、usiness functions What the key challenges and risks that generative AI poses What the main use cases will be for Agentic AIThe consumer goods categories included in the report are:non-alcoholic drinks,packaged foods,health and beauty,alcohol and tobacco,pet food and care,home care,and home durables.

3、Data in this report are from a double-anonymous survey conducted in November 2024.Due to rounding,not all percentage totals in this report equal 100%.What Youll Find in This Report200 consumer goods decision-makerssurveyed in the US“The next wave of AI is transforming the consumer goods industry.Hum

4、ans working with agents will streamline commercial and service operations,increasing revenue,improving cost efficiencies,and enhancing productivity to exceed customer expectations.Achyut JajooSVP and GM,Manufacturing,Consumer Goods,and Automotive Cloud,SalesforceGenerative AI is rewriting the playbo

5、ok for consumer goods companieshelping them innovate faster,deliver deeply personalized customer experiences,and streamline operations and front-office functions like never before.Its not just about staying competitive;its about setting the pace in an industry where agility and customer centricity f

6、ocus are everything.“Liz GunningAccenture Salesforce Business Group,Consumer Goods,AccentureWere in an AI RevolutionThe first wave of artificial intelligence began with predictive AI around 2014.Predictive AI analyzes data patterns to predict future outcomes.The next wave,generative AI,emerged in 20