1、Last year,we called for a new set of financial performance measuresto reflect more accurately how financial services companieslike ours create value for customers and stockholders.We believe this new set of measures is more suited to the faster growing,dynamic,diversified,knowledge-based financial s
2、ervices industry than to the stagnant,old banking segment.The more preciselythat service companies can measure the value they create,the more accurately the marketplace can measure the value of their stock.Our proposal prompted such significant interest and discussion that weve expanded on it in our
3、 report to you this year.Which measures really matter?Wells Fargo&Company Annual Report 20041 To Our OwnersOur total compound annual stock-holder return the past 20 years:23%.CEO Dick Kovacevich explains how we did it.6 Our 10 Strategic InitiativesA progress report on the initiativesthat help us ach
4、ieve double-digitrevenue and earnings growth.11 Which Measures Really Matter?We measure success differently thanour competitors.We believe thesemeasures matter most.25 Helping Our Communities Prosperand GrowAre we making measurable progress?31 Board of Directors,Senior Management33 Financial Review6
5、0 Controls and Procedures62 Financial Statements112 Report of Independent Registered Public Accounting Firm116 Stockholder InformationWells Fargo&Company(NYSE:WFC)is a diversified financial services company providing banking,insurance,investments,mortgage loans and consumer finance.Our corporate hea
6、dquarters is in San Francisco,but were decentralized so all Wells Fargo“convenience points”including stores,regional commercial banking centers,ATMs,Wells Fargo Phone BankSMcenters,internetare headquarters for satisfying all our customersfinancial needs and helping them succeed financially.“Aaa”Well