Monster Beverage Corp (MNST) 2016年年度报告「NASDAQ」.pdf

1、1 TO OUR STOCKHOLDERS I am pleased to report that 2016 represented our 24th consecutive record year of increased gross sales.Gross sales rose to$3.5 billion in 2016 from$3.1 billion in 2015.Net sales were$3.0 billion for the 2016 year,compared to$2.7 billion in 2015.We are continuing to innovate and

2、 anticipate introducing new and exciting beverages and packaging in the coming months.In 2016,we transitioned a number of geographies to the system bottlers of The Coca-Cola Company internationally.Our Monster Energy drinks are now sold in approximately 128 countries and territories around the world

3、.Our Strategic Brands,comprising the energy drink brands we acquired from The Coca-Cola Company,are now sold in approximately 89 countries and territories around the world which,in some instances,are not duplicative of those where Monster Energy drinks are sold.There are a number of countries where

4、we may only sell one of our brands,which provides us with the opportunity to introduce additional brands in these geographies in the future.In September 2016,we launched Monster Energy in certain regions in China.We have subsequently expanded the launch of Monster Energy into additional regions and

5、anticipate that we will complete the launch throughout China this year.We regard the expansion of Monster Energy into China as an important initiative for the Company at this time.I would like to express my gratitude for the support and leadership shown by Mr.Hilton Schlosberg,our President,Chief Op

6、erating Officer and Chief Financial Officer,and would also like to express my gratitude for the direction and guidance provided by Mr.Mark Hall and our senior management team.My personal thanks to our consumers,stockholders,customers,bottlers and distribution partners and suppliers for their continu