Monster Beverage Corp (MNST) 2011年年度报告「NASDAQ」.pdf

1、36323 outside.pdf 1 4/6/12 11:00 PM36323 Inside.pdf 1 4/19/12 12:43 PM1 TO OUR STOCKHOLDERS We are pleased to report that we achieved record gross sales for the 19th consecutive year.In 2011,our gross sales were$1.95 billion,compared to$1.49 billion in the previous year.This achievement was primaril

2、y attributable to increased sales of Monster Energy drinks both internationally and in the United States and in particular to our new Monster Rehab line which was originally launched with one product in March 2011.Notably,we continued to expand the distribution of our Monster Energy brand into new i

3、nternational markets.Monster Energy drinks are now sold in more than 70 countries and territories outside of the United States.During 2011 we introduced a number of new beverages including:Monster Rehab Tea+Lemonade+Energy Monster Rehab Green Tea+Energy Monster Rehab Rojo Tea+Energy Monster Rehab Pr

4、otean+Energy Peace Tea Caddy Shack We also introduced a number of new beverages and line extensions to our Hansens,Blue Sky and Huberts brands.We launched our new non-carbonated Monster Rehab tea+lemonade+energy,energy drink,which contains electrolytes and additional supplements,in the United States

5、 in March 2011.Following the success achieved with this drink,we expanded the Monster Rehab line with the introduction of three additional Monster Rehab drinks in the fourth quarter of 2011.In March 2012 we launched a new non-carbonated Monster Rehab tea+orangeade+energy,energy drink,which is the fi

6、fth product in our Monster Rehab line.We intend to expand the Monster Rehab line to Canada,Mexico and to a number of countries in Europe and elsewhere this year.We also launched bermonster energy drinks in 500ml wide mouth glass bottles in the first quarter of 2012.bermonster energy drinks are non-a