Edita Food Industries2023年年度报告.pdf

1、ONWARDSAND UPWARDSAnnual Report 2023CONTENTS04EDITA AT A GLANCE06A NOTE FROM OUR CHAIRMAN08HIGHLIGHTS OF 202312A PROVEN TRACK RECORD OF SUCCESS14OUR STRATEGY18SEGMENTS&BRANDS34MARKETING&ADVERTISING40RESEARCH&INNOVATION46INDUSTRIAL OPERATIONS60EDITA IN MOROCCO56EXPORTS AND INTERNATIONAL MARKETS64SALE

2、S&DISTRIBUTION68SUPPLY CHAIN72OUR PEOPLE88MANAGEMENT DISCUSSION&ANALYSIS98CORPORATE GOVERNANCE108SUSTAINABILITY114INVESTOR RELATIONS118CONSOLIDATED FINANCIAL STATEMENTS52EDITA FROZEN FOOD INDUSTRIESWafersFreska04 EDITA|ANNUAL REPORT 2023EDITA|ANNUAL REPORT 2023 05Edita stands as a market leader in t

3、he Middle East and North Africas snack food industry with an ongoing commitment to quality and innovation.With more than 26 years of experience,the company has continuously evolved to meet consumer demands with originality and face market challenges with agility and resilience.Established in 1996,Ed

4、ita Food Industries continues to evolve,upholding its commitment to delivering premium-quality snack products that resonate with consumers evolving tastes and preferences.Editas venture into the industry began when it introduced the first packaged croissant snack under its flagship brand Molto to Eg

5、ypts market.Today,Edita has gained traction for its diverse product range spanning across cakes,bakery,rusks,wafers,candy,biscuits,and frozen pastries,featuring over 140 SKUs.The companys portfolio encompasses household names,including Molto,HOHOs,Twinkies,Tiger Trail,TODO,Freska,Bake Rolz,Bake Stix

6、,MiMiX,and Oniro.More recently,the company ventured into the frozen food segment with the introduction of Molto Forni,expanding its portfolio of brands.Edita operates seven ISO-certified,state-of-the-art facilities in Egypt and an overseas facility in Morocco,all-in-all housing 36 production lines w