Edita Food Industries2018年年度报告.pdf

1、A n n u al Rep or t 2 0 18Wheels I n M o tio nContentsAt a Glance 02Letter from Our Chairman 042018 In Review 06Our Strategy 08Milestones 10Geographical Presence 12Segments&Brands 14Industrial Operations 28Marketing&Advertising 36Sales&Local Distribution 40Supply Chain 44Management Discussion&Analys

2、is 48Management&Governance 56Human Resources 70Sustainability 74Investor Relations 78Audited Financial Statements 822 EDITA ANNUAL REPORT 2018EDITA ANNUAL REPORT 2018 3EDITA at a GlanceAt a GlanceEdita is a leader in the fast-growing,packaged snack food industry in Egypt,continuing to stand out for

3、its high-quality,innovative,and extensive range of branded snack products including cakes,croissants,rusks,wafers and candy productsSince its inception in 1996,Edita Food Industries has established itself as a market leader in the Egyptian and regional snack food industry with over 6,000 employees a

4、nd 127 SKUs at year-end 2018.During the year,Edita built on its recog-nized reputation for high quality and innovation and successfully held its leading market share in the croissant,cake and candy segments while con-tinuing to capture market share in the rusks and wafers segments.2018 also marked t

5、he beginning of operations of Editas joint venture(JV)with Moroccos Dislog Group,further expanding the companys regional presence across 17 markets and paving the ground for Editas first overseas manufacturing facility in the near future.Through its 29 production lines spread across five state-of-th

6、e-art production facilities and a strong nationwide distribution network,Edita continues to serve its 57 thousand direct whole-sales and retail customers,successfully meeting the growing consumer demand.Today,Editas brand portfolio encompasses a diverse selection of high-quality products,including h