1、EDITA|ANNUAL REPORT 2022 IA Winning FormulaANNUAL REPORT 2022ContentsEdita at a Glance02A Note from Our Chairman04Highlights of 202206A Journey of Growth&Resilience08Our Strategy12Segments&Brands18Marketing&Advertising32Research&Innovation38Industrial Operations42Exports&International Markets48Edita
2、 Morocco52Sales&Distribution58Supply Chain62Our People66Management Discussion and Analysis76Corporate Governance86Sustainability96Investor Relations104Financial Statements110In 2022,Edita showcased its resilience and agility as it navigated a challenging environment to deliver record-breaking financ
3、ial results and operational milestones.A Winning FormulaANNUAL REPORT 202202 EDITA|ANNUAL REPORT 2022EDITA|ANNUAL REPORT 2022 03With more than 25 years of experience,unrivalled innovative capabilities,and resilience in the face of challenges,Edita upholds its leading position in the Egyptian snack f
4、ood market,providing a broad range of premium quality snack products.+125 SKUs Across Six SegmentsBakeryWafersCakesCandyRusksBiscuitsMoltoFreskaMiMixOniroTODO,HOHOs,Twinkies,Tiger TailBake Rolz,Bake StixEstablished in 1996,Edita Food Industries has since become a leader in the Egyptian and regional
5、snack food markets.Over the years,the company has built a reputation of always meeting consumers evolving tastes and preferences by delivering new value propositions to the market.Edita has been a pioneer in the industry since 1997 after introducing the first ever packaged croissants to Egypts marke
6、t.Today,Editas product roster exceeds 125 SKUs across its cakes,bakery,wafers,rusks,candy,and biscuits segments.The companys diverse portfolio encompasses household names,including Molto,HOHOs,Twinkies,Tiger Trail,TODO,Freska,Bake Rolz,Bake Stix,MiMix,and Oniro.Edita operates five ISO-certified,stat