Edita Food Industries2020年年度报告.pdf

1、Annual Report 2020SAILINGTHROUGHEDITASAILING THROUGHContentsEdita At a Glance04A Note from Our Chairman06Highlights of 202010Milestones14Our Strategy16Segments&Brands20Marketing&Advertising34Research&Development38Industrial Operations42Exports&International Markets48Edita Morocco52Sales&Distribution

2、56Supply Chain60Our People64Management Discussion and Analysis74Corporate Governance82Sustainability90Investor Relations96Consolidated Financial Statements100Annual Report 2020In 2020,Edita successfully navigated the challenges posed by Covid-19,delivering resilient results for the year while contin

3、uing to press on with all its longer-term strategic objectives 4 EDITA|ANNUAL REPORT 2020EDITA|ANNUAL REPORT 2020 5Leveraging its decades of experience and proven innovative capabilities,Edita continues to lead Egypts snack food market,standing out for its high-quality and extensive range of branded

4、 snack productsEstablished in 1996,Edita Food Industries has since grown to become a leader in the Egyptian and regional snack food markets.Over the years,Edita has built a reputation for quality and innovation,consistently introducing new product propositions to best match consumers evolving tastes

5、.Edita is a pioneer in the snack foods industry,having been the first company to introduce packaged croissants to the market in 1997.Today,Editas portfolio includes around 144 SKUs across six segments,namely cakes,bakery,wafers,rusks,candy and biscuits.The companys product roster encompasses househo

6、ld names such as Molto,TODO,Bake Rolz,Bake Stix,Mimix,HOHOs,Twinkies,Tiger Tail,Freska and Oniro.Edita currently operates five ISO-certified,state-of-the-art facilities,encompassing 32 production lines and exports its products to more than 17 regional markets.In 2020,despite the unprecedented diffic