Edita Food Industries2017年年度报告.pdf

1、Transforming for growtha n n u a l r e p o r t 2 0 1 7ContentsEdita at a Glance .04Letter from Our Chairman .062017 in Review .08Our Strategy .10Our History .16Geographical Presence.18Management Discussion and Analysis .52Management&Governance .60Sustainability .74Investor Relations .78Audited Finan

2、cial Statements .80Segments&Brands .20Cakes .24Croissants .26Rusks .28Wafers.30Candy.32Industrial Operations .34State-of-the-Art Production Facilities .36Research&Innovation .40Marketing&Advertising .44Sales&Distribution .46Supply Chain.482017 was a year fraught with challenges.from ripple effects o

3、f macroeconomic reform to shifting consumer behavior,businesses across had to realign their strategies and adapt to a new operating reality.Thanks to managements prudence and early insights,Edita was quick to adjust and came out a transformed company ready to capture future opportunities and continu

4、e creating shareholder value.A year oftransformationAt a GlanceAt a glancein 2017,Edita maintained its leading position in Egypts growing packaged snack food market,continuing to produce its high-quality branded snack products including packaged cakes,croissants,rusks,wafers and candyWith over 6,000

5、 people and 101 SKUs at the end of 2017,Edita Food Industries is a frontrunner among snack food companies in Egypt and the MENA region.The company was first established in 1996,and since then Edita has built a reputation for quality and innovation.Currently,Edita maintains a leading market share in

6、its core seg-ments including cakes and croissant as well as in the candy segment and continues to capture market share in the fast-growing rusks and wafers segments.Editas port-folio encompasses a wide variety of products including household names such as Molto,TODO,Bake Rolz,Bake Stix,Mimix,HoHos,T