1、EDITAPUTTING THE PIECES TOGETHERAnnual Report 2021Contents04Edita at a Glance06A Note from Our Chairman08Highlights of 202112Milestones14Our Strategy16Segments&Brands30Marketing&Advertising34Research&Development40Industrial Operations44Exports&International Markets48Edita Morocco54Sales&Distribution
2、58Supply Chain62Our People72Management Discussion and Analysis82Corporate Governance90Sustainability96Investor Relations100Consolidated Financial StatementsEDITAPUTTING THE PIECES TOGETHERIn 2021,Edita delivered strong results showcasing the companys resilience and agility in adapting its business m
3、odel to face the challenges posed by COVID-19,supply chain disruptions and global inflationary pressures on raw material prices.Annual Report 2021Disclaimer:The figures displayed throughout the report are based on unaudited results drawn from management accounts and finance department numbers(IFRS).
4、108 SKUs Across Six Segments4 EDITA|ANNUAL REPORT 2021EDITA|ANNUAL REPORT 2021 5In 2021,Edita showcased its resilience and agility in adapting its business model to overcome challenges posed by COVID-19,supply chain disruptions and global inflationary pressures.At home,Edita was able to deliver on i
5、ts long-term strategy,expand production capacity,diversify its portfolio by incorporating multiple new and upsized SKUs and drive demand across segments through rebranding and marketing initiatives.On a regional front,Edita began production at the Morocco Building on decades of expertise and resilie
6、nce in the face of challenges,Edita maintains its leading position in Egypts snack food market,delivering a wide range of premium quality snack products.EDITAat a GlanceEDITAat a GlanceCertifiedManufacturingFacilitiesPacks Sold in 20215 ISO2.9 BN EGP 5.3 BN XXEmployees2021 Revenues(+30.7%y-o-y)Regio