1、TheSIDe of LIfeA n n u A lR e p o R t2016ContentsEdita at a Glance .02Chairmans Note .042016 in Review .06Our Strategy .08Our History .10Segments&Brands .12Cakes .16Croissants .18Rusks .20Wafers.22Candy.24Industrial Operations .26State-of-the-Art Production Facilities .28Research&Development .32Mark
2、eting&Distribution .34Supply Chain.40MD&A .42Management&Governance .50Management Overview .52Corporate Governance .56Sustainability .62Audited Financial Statements .64At a GlanceDespite an exceptional operational year,Edita managed to maintain its leading position in the budding Egyptian packaged sn
3、ack food market,with its extensive range of branded baked snack products including packaged cakes,croissants,rusks,and wafers as well as select confectionery/candy productsEdita at a GlanceEstablished in 1996,Edita Food Industries is a frontrun-ner among FMCG companies in Egypt and the Middle East,e
4、mploying over 5,700 people and with 80 SKUs as of year-end 2016.Due to its reputation for quality and innovation,Edita has managed to garner a leading market share in each of the five segments where it operates in the Egyptian snack food market.Editas production umbrella contains a wide variety of h
5、igh-quality products,including household names such as Molto,TODO,Bake Rolz,Bake Stix,Mimix,HoHos,Twinkies,Tiger Tail and Freska.Through its four state-of-the-art production facilities encompassing 27 production lines and a nationwide distribution network,Edita has been fully able to meet the consis
6、tent demand for its products.Editas customer base includes over 5,464 direct wholesale customers and 61,925 direct retail customers,and the company exports to more than 16 markets in the region.16regional export destinations2.9bnpacks sold in FY2016EGP 2.5bnrevenues in FY20165,700emploYees9brands&80