Edita Food Industries2019年年度报告.pdf

1、 Annual Report2019Expanding HorizonsEXPANDINGHORIZONSContents02Edita at a Glance04Note from Our Chairman06Highlights of 201908Our History10Our Strategy14Segments&Brands26Marketing&Advertising32Research&Development48Edita Morocco44Exports&International Markets52Sales&Distribution56Supply Chain60Our P

2、eople68Management Discussion and Analysis76Corporate Governance84Sustainability88Investor Relations92Consolidated Financial Statements 36Industrial Operations EDITAat a GlanceA leader in the Egyptian packaged snack food market,Edita leverages its unmatched innovative abilities and dynamic business m

3、odel to offer consumers a diverse range of products that best cater to their needs,consistently delivering on its promise of quality and high value propositionsEdita Food Industries was established in 1996 and has since solidified its leadership position in the snack food market in Egypt and the reg

4、ion,all while building a reputation of an industry pioneer and leading innovator.Leveraging un-rivalled research and development capabilities and a strong brand equity,Edita consistently brings to market a broad range of innovative product offerings across the cakes,bakery,rusks,wafers and candy seg

5、ments.Editas flexible and dynamic business model allows the company to effectively respond to trends in consumers tastes and preferences,taking the company from being the first producer of the packaged croissant to a current market leader with more than 140 SKUs across its five market segments.Capit

6、alizing on the strength of its five state-of-the-art facilities,existing 30 production lines and expansive distribution capabilities,Edita boasts a brand portfolio of household names with an expanding regional footprint that today covers 17 export markets.Edita is also expand-ing its manufacturing c